Brief:
Altitude, distributors of the ‘Talk To Me’ film, briefed Livewire to create hype amongst Gen Z horror film fans ahead of the launch of ‘the film.
Solution:
We integrated the biggest horror film of 2023 into Fortnite’s Creatives biggest horror map. Seamlessly taking the film experience into the game by integrating iconography and the plotline into the world. Players completed four quests to unlock in-game rewards. Four influencers previewed the trailer and played the experience with their fans. In-game media featured the trailer and film poster targeting horror film fans. And, even the directors of the film ‘RackaRacka’ played the map on their YouTube channel.
Project delivered in partnership with Havas and Gamefam.
